Packaging · Brand · Art Direction
SKF Branding
Packaging design for a Swiss client: a clear, premium system that makes the product easy to recognise on the shelf and easy to choose.
The brief
Packaging that earns a second look.
A packaging project for a Swiss client. The goal was a design that feels premium and trustworthy, communicates the product in a few seconds, and holds together as a family across every format.
Switzerland sets a high bar for precision and quality, so the packaging had to reflect that: clean hierarchy, careful typography and production-ready detail.
Approach
How I approached it.
- Studied the shelf: what competitors look like and where there was room to stand out
- Built a clear information hierarchy, from brand to product to key benefit, readable at a glance
- Designed one system that scales across sizes and variants, with color and layout rules
- Prepared print-ready artwork with production specs, multilingual copy and regulatory text in mind
Result
A consistent family, ready for production.
The client received a packaging system and final artwork ready to print, plus guidelines so new variants stay consistent with the brand.