Designing digital experiences that connect, convert & inspire action.
I’m Moises Carmona, a Senior UX/UI Designer, UX Researcher, Brand Designer and Creative Director helping companies build meaningful brands, intuitive products and visuals people actually love.
I create design that goes beyond looking good, combining strategy, research, storytelling and visual direction so brands connect with people clearly and meaningfully, across fintech, faith-based organizations, startups and digital products.
Projects with measurable impact.
A decade of building products, brands and digital ecosystems with teams across the Americas, Europe and Asia.
Rebuilding the mobile banking app for 715K+ microfinance clients across Peru, from a confusing chatbot into a clear, trusted everyday tool.
End-to-end UX for Crédito 20 Minutos, the in-store credit line behind Alkosto and Ktronix. Research, flows, a design system and a tested functional prototype.
The platform where Corbeta negotiates, reviews, settles and collects its commercial agreements with the suppliers behind Alkosto, Ktronix and Kalley.
Five years with a culinary startup, from a Brazilian cooking community app to a San Francisco platform that brings Michelin-level chefs into private homes.
Packaging design for a Swiss client: a clear, premium system that makes the product easy to recognise on the shelf and easy to choose.
Social media systems, global communication, brand consistency at scale.
Brand identity creation, HubSpot templates, web sections, UX/UI, communication and PM.
Identity, web design, visual systems, and client creative direction.
What I do best.
UX/UI Design
Mobile apps, web apps, dashboards, user flows, wireframes, prototypes and design systems.
Brand Identity
Logos, visual systems, brand manuals, social direction and brand storytelling.
UX Research
Interviews, usability testing, field research, journey mapping and product improvement.
Web Design
Landing pages, corporate sites, portfolios. Webflow, WordPress, Framer and responsive UI.
Creative Direction
Campaign concepts, digital content, product storytelling and visual strategy.
Marketing Design
Lead-focused visuals, social systems, ads, decks and conversion-driven assets.
Hi, I’m Moises, a designer who sits between people, business and craft.
I’ve worked across fintech, faith-based organizations, startups, apps, websites, branding systems, social media and digital products, always with a user-first mindset and a focus on real-world impact. Today I lead UX for one of LATAM’s largest microfinance institutions and run my own studio.
The journey so far.
How I build better experiences.
Discover
Understand the business, audience, pain points and goals.
Define
Structure user flows, content, features and brand direction.
Design
Wireframes, UI screens, prototypes and visual systems.
Validate
Test, refine, align with users, stakeholders and developers.
Launch
Polished assets, responsive design and implementation support.
“Moises brought clarity to a product that needed both strategy and craft. The work raised the bar across the team.”
Product LeadFintech, LATAM“Rare combination of design, research and storytelling. Everything he ships feels intentional and on-brand.”
Creative DirectorGlobal Ministry“From research to launch, the experience was seamless. He made our product feel premium and trustworthy.”
FounderEarly-stage Startup